Creative
Marketer
Concepts, campaigns, and content — written, shot, and directed by me.
<Strategist>
Deciding which bets are worth making — then proving them in the numbers.
I run marketing the way most people assume needs a department.
Strategy, design, and execution — held by one person. Seven years across Egypt, Saudi Arabia, UAE, and Kuwait.
Selected work
Exhibitions · Riyadh, Saudi Arabia · 2026
The audience bet that became a stage signing
Recommended Magnaite's participation in FFCC KSA on one specific audience thesis, then owned the exhibition presence end to end — booth concept, installation, on-screen content, and running the floor solo for the full event. The bet closed with Magnaite signing Drive Coffee on stage.
Events · Cairo, Egypt
Find Your Business Match
A B2B investor-brand matchmaking activation for BiznEX's annual MENA expo — dating-app mechanics applied to serious capital. Full campaign management and content production, on-ground and digital, leading a small team from concept through execution.
Hospitality · Riyadh, Saudi Arabia
A 3% conversion rate, and the chain of small gaps behind it
Built Goot Resorts' presence from zero under one hard rule — no music, anywhere — then chased a stuck conversion number past the CRM, into sales calls, and all the way to a site visit in Riyadh to find what the data alone couldn't show.
How I work
See all servicesStrategy
Brand Communication
Positioning and messaging that gives a brand a consistent point of view across every channel it shows up in.
Employer Branding
Making a company's pitch to talent as deliberate as its pitch to customers.
Social Media
Organic strategy and content, plus paid distribution across Meta, Google, and LinkedIn Ads.
See the posts and videography — real work, linkedCopywriting — English & Arabic
Words that carry a concept, in the language the audience actually reads in.
Design
Creative Campaign Ideas
The concept a campaign is actually built around, not just its execution.
Web Design
Structure and interface that make a site feel like an extension of the strategy behind it.
Intelligence & Optimization
SEO
Structure and content built to be found, not just to look finished.
See the proof — Magnaite's site & foundation, built from zeroGEO
Positioning a brand to be surfaced correctly by AI search and assistants, not just traditional search engines.
From the people I've worked with
"Reem was a devoted, motivated, professional, hard-working and creative person in our company. Her performance was proven to be among the most effective in our organisation — we are proud to have had such a dedicated team member."
"Reem is a dedicated and professional team player — optimistic, engaging, and easy to get along with. I was impressed by her work ethic and communication skills. She always shows her willingness to go the extra mile, and that's how we consistently exceeded expectations."
"A committed, creative, passionate, and professional individual. Reem brings genuine investment to everything she works on — the quality speaks for itself."
Let's talk
Have a brief, a role, or just want to see if it's a fit — reach out directly.
reem.awad9797@gmail.com