Organic strategy and content, plus paid distribution — each platform built for how it's actually used, not one asset resized five ways.
Two real builds anchor this. Taking Magnaite from a single LinkedIn page with about 200 followers to an active presence across seven platforms in one quarter — English, polished, case-study content on LinkedIn and Instagram; Arabic, native-feeling content on X and TikTok, because a platform's actual audience decides the register, not a translation. And Goot Resorts, where the brief came with a hard restriction — no music, on any platform, in an industry where music usually carries the mood. Nature sound, ambient noise, someone talking, humming — never an instrument — and paid spend concentrated on Snapchat, the channel that actually converted, with TikTok added once it earned its share.
Real posts, linked directly:
"Every branch, one standard." — Signed at FFCC 2026.
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"Another certification, another line of defense" — a team member's Ruijie certification, framed as client reassurance.
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Cenomi × Magnaite — one property, one coordinated stack, systems integration live.
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Eid Mubarak — and a reminder, in the same breath, that support doesn't take the holiday off.
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On the ground — reel directed and shot on-site. 1K+ likes and interactions.
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Spontaneous, unscripted, shot live at LEAP 2026 — and the best-performing clip on the platform.
View on TikTok ↗
Goot Resorts — "Your place to relax with your kids."
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Goot Resorts — "Summer is calling."
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Goot Resorts — "If we showed up, it's not a coincidence."
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Videography
Short-form video for social — shot, directed, and edited by me.
Second Cup — Reel
A personal showcase piece. Concept, filming, direction, and edit — all mine.
Second Cup — Short cut
A tighter cut from the same personal shoot.
Magnaite × FFCC KSA 2026
Event recap, filmed on the floor and cut for socials. See the full case