Positioning a brand to be surfaced correctly by AI search and assistants, not just traditional search engines.
This is a newer discipline than SEO, and it isn't just SEO's extension — it needs its own approach. AI systems answer by synthesizing whatever is already out there about a brand, which means the real work sits upstream of any single platform: keeping the facts about a brand — what it does, who it's for, how it's different — consistent and unambiguous across the site, social profiles, and any directory or listing that mentions it, so an assistant asked about the brand has one clear answer to draw from instead of five slightly different ones. Structured, plainly-stated content that a language model can parse correctly matters more here than keyword density ever did.