Naming built on the Arabic word "Ayla" (family) — humanizing the brand around the feeling of being cared for. Full playful, pun-driven campaign built on top of it — "One Bite, Habibi!", "Falafel it up, Habibi!" — across product ads and social grids.
Naming built on the Arabic word "Ayla" (family) — humanizing the brand around the feeling of being cared for. Full playful, pun-driven campaign built on top of it — "One Bite, Habibi!", "Falafel it up, Habibi!" — across product ads and social grids.